My niece whose name is Romaisa (she’s half Moroccan!) would always draw me cute drawings and gift me handcrafted gifts. She reminds me a lot of myself when I was a kid. Always crafting and creating. Then one day I pulled out one of her drawings (I have saved them all) and I had the idea to make a Moroccan rug out of that. I booked a trip to Morocco and that’s how this journey started.

I saw hard working women struggling to make ends meet. Quickly I learned that current (not all!) rug business structures devalued the work and art of these Artisans. As an entrepreneur I believed I could create a better business model, a business in which the work and art of the Artisans are honorably valued. 

With Romaisas, I want to ensure that Amazigh women and their families and communities become financially free, helping them to grow and invest for generations to come, while gifting the world with their art.

And for myself? It's freedom, to do what I love!